Top 5 Marketing Ideas Under $100 By Nanette Miner #1 POSTCARDS Postcards are a wonderfully marketing technique because they are so versatile. You can use them to announce specials … … introduce new staff members, celebrate customer’s birthdays, and for many other creative “events.” Postcards are good marketing tools for two other reasons: (1) the recipient doesn’t have to make a decision about whether or not to read your mailing - usually as soon as they see it, they have read it, because they don’t have to open an …

Postcards are a wonderfully marketing technique because they are so versatile. You can use them to announce specials, introduce new staff members, celebrate customer’s birthdays, and for many other creative “events.” Postcards are good marketing tools for two other reasons: (1) the recipient doesn’t have to make a decision about whether or not to read your mailing - usually as soon as they see it, they have read it, because they don’t have to open an envelope. (2) The postage on a postcard is much less than it is for a letter - so not only have you made a definite impression on the customer, but you’ve saved yourself .15 cents in the process. Postcards can be purchased from office supply stores or catalogs such as Paper Direct and Baudville with appropriate designs for your salon or spa business. Or, you can custom-create postcards yourself using blank postcards purchased at the office supply store or an on-line service such as www.VistaPrint.com. You can do a regular monthly mailing to 250 customers or potential customers for under $100. #2 REGISTER YOUR DOMAIN NAME A website is an essential marketing tool for any kind of business; you can register your salon domain name at sites such as www.Register. com and www.Register4Less.com for under $100, for two years. Once your domain name is registered you can slowly start to build your site with items such as pictures of your salon, profiles of your stylists, and monthly or weekly specials, you can even sell gift certificates from your website. All of these marketing techniques will cost additional money to design and make functional on the website - but it all begins with having your domain name registered. Don’t delay! It is getting more and more difficult to claim your salon’s own name on the web - somebody else, in another state, may already have it registered.

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