02/10/2007 07:22 PM Naturally Beautiful Hair and Skin Page 1 of 3 vpico.com/articlemanager … Borlind of Germany also produces a line of products for healthy skin. The … And as the demand for natural personal care products increases, so will the need for reliable, informative product information to keep current consumers on the bandwagon while gaining the attention of outsiders. Providers of natural personal care products are challenged to convince consumers that natural products can provide results comparable to …Healthy skin naturally repairs itself but when skin becomes overly dry it struggles to function optimally. Think of the SC as a ‘brick and mortar’ wall (See figure 2).

Skin Is In Natural hair dyes and shampoos are just the tip of the iceberg. Skin care has become a huge part of the natural personal care market. For example, Canus has harnessed the hydration potential of goat milk’s in a complete line of lotions. “Goat’s milk differs from cow’s milk in that is has very short protein and fat strands, and is naturally homogenized,” Falardeau said. “Once those strands come into contact with the skin, your skin simply absorbs what it needs to be properly hydrated.” She has also recently experimented with plant lipids such as marigold oil, shea butter and orchid oil, all of which have excellent emollient qualities. Moving away from the petroleum distillates, which are possible carcinogens and may contain harmful impurities, provides an easy-to-understand consumer benefit. “Once they have used these natural personal care items, they are much more likely to expand into other categories such as hair care, skin care and oral care,” explained Setzfand. Natural personal care producers are also looking for natural solutions to different skin conditions. Derma E® Natural Products, for example, launched a Papaya and Soy Milk foaming facial cleanser to gently cleanse the skin without jeopardizing its moisture balance. Also, its Pycnogenol® Facial Cleanser makes use of the patented pine bark extract (from Natural Health Science) plus green tea, chamomile and lemongrass to soothe sensitive skin, restore elasticity, reduce irregularities, and rebuild collagen and elastin skin fibers. The company also offers hair care solutions, such as a tea tree/vitamin E shampoo with jojoba oil, which provides relief for dandruff or an itchy scalp. Borlind of Germany also produces a line of products for healthy skin. The System Absolute line contains aosain, a red algae extract that reverses the action of elastase (the enzyme the breaks down elastin), while other products in Borlind’s anti-aging category utilize tiger grass, plankton and Vitamin C ester to counteract free radical damage and stimulate cell renewal. Animal Friendly, Female Friendly Non-toxic ingredients work well for natural care product producers, as many have adopted a no animal testing policy. Most manufacturers tout that no animals are harmed or destroyed for the purpose of serving a cosmetic function. Such claims of no animal testing have increased along with the expansion of the natural product market. The Coalition for Consumer Information on Cosmetics (CCIC) formed in 1996 to give some consistency to the cruelty-free claim, promoting a single comprehensive standard for eliminating animal testing in natural product manufacturing.

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